Business Support Services / Experienced / Manager
Manager, Key Account Marketing-Financial Services
Albany, NY; Atlanta, GA; Baltimore, MD; Cincinnati, OH; Columbus, OH; Hartford, CT; Jacksonville, FL; New Orleans, LA; Raleigh, NC; Rochester, NY; Stamford, CT; Tallahassee, FL; Washington, DC; Winston-Salem, NC
117347
Experienced
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Key Account Marketing-Financial Services to join our Growth and Strategy organization.
Responsibilities:
- Develop marketing plans that prioritize account goals and drive client demand, focused on tailored and measurable account-based marketing and client experience initiatives (client events, collateral, share forums, digital and social programs)
- Create and execute strategic relationship development programs that align to the client journey by activating and deploying relevant industry and functional marketing campaigns to clients and targets
- Manage contacts, client activity and data integrity which includes campaign management, follow up activities, and tracking and reporting
- Apply an understanding of the firm brand, solutions, corporate assets, industry trends and data driven insights to drive demonstrable growth for each assigned account
- Share and enable account-based marketing and strategic account management best practices across the account team, global, national, and industry networks
- Carry out ad hoc marketing duties as needed
Qualifications:
- Minimum five years of recent marketing, account management or relevant experience, preferably in a professional services environment
- Bachelor's degree from an accredited college or university
- Background in a CRM Salesforce preferred
- Experience with strategic account management and account-based marketing strategy on large global or complex accounts, preferably financial services accounts
- Understanding of Salesforce including campaigns, leads/contacts, accounts/clients, activities, and reporting
- Demonstrated experience using Trailheads, Dashboards, Analytics Studio, and Opportunities is a plus; experience leveraging CVENT, Introhive, BoardEx also a plus
https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=3647_9_24
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
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