Associate, Events Marketing

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KPMG is currently seeking an Associate, Events Marketing to join our Clients and Markets organization.

Responsibilities:

• Execute the events marketing strategy inclusive of audience engagement for regional events within a designated geography
• Connect marketing objectives to event execution; developing multi-channel promotional plans, managing content and messaging alignment, driving attendee acquisition, and measuring campaign effectiveness; partner with marketing strategists on targeted audience outreach and collaborates with the dedicated Events & Meetings (E&M) team, who oversees operational logistics and event production
• Implement targeted, end-to-end event marketing plans for regional events; coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals
• Develop and deploy multi-channel promotional assets (for example, email marketing journeys, digital invitations, organic/paid social copy, and landing pages); coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the E&M team to ensure the logistical execution aligns with the overall marketing goals
• Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

• Minimum one year of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts
• Bachelor's degree from an accredited college or university in marketing, business, or related field required
• Experience managing event-level budgets and tracking expenses; event marketing management and on-site operational skills
• Experience in webcast production and virtual event platforms; ability to coordinate with multiple cross-functional stakeholders
• Understanding of AI in marketing, audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies; travel required within a designated region to support in-market events; requires the candidate to be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)