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Business Support Services / Experienced / Manager
Manager, Federal Marketing
McLean, VA; Washington, DC
139311
Career Level Requirement
Experienced
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Federal Marketing to join our Clients and Markets organization.
Responsibilities:
- Aggregate and prioritize public sector demand and federal growth plans to form a unified marketing plan; design repeatable, compliant marketing frameworks to translate complex federal priorities into highly targeted campaigns that maximize agency reach and programmatic scale
- Draft detailed strategic marketing plans and buyer journeys; drive campaigns to completion by managing day-to-day milestones and aligning with the Engagement and Conversion (E&C) execution teams across digital, content, and event channels while maintaining the Federal Marketing Calendar
- Manage allocated marketing program budgets with high fiscal discipline; monitor real-time campaign performance using pipeline-aligned KPIs (conversion rates, influenced pipeline, and contract value) to optimize campaigns and present ROI reports to leadership and key stakeholders
- Support and coach junior team members on marketing campaign workflows and modern B2B/B2G marketing practices
- Champion best practices across teams to share scalable templates and instill strict workflow governance for consistent, high-quality execution
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications:
- Minimum five years of recent progressive experience in marketing strategy, demand generation, or campaign orchestration within professional services or complex matrixed enterprises
- Bachelor's Degree from an accredited university in marketing, finance, business administration, or a related field required
- Strong background in writing campaign briefs, establishing targeting parameters, and actively driving multi-channel campaigns to completion with shared service delivery teams
- Strong understanding and experience in the federal landscape
- Strong communication, presentation, and coordination skills to build consensus and alignment across multiple diverse business units
- Travel may be required; other duties as assigned
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Depending on job classification, standard work hours, and years of service, KPMG LLP provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year depending on your job classification and entity affiliation. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work.
Follow this link to obtain salary ranges by city outside of CA:
KPMG LLP and its affiliates and subsidiaries ("KPMG") is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race/ethnicity, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, pregnancy, childbirth or other related condition, military/veteran status, genetic information, status as a victim of domestic violence or sexual abuse or any other legally protected status. The attached link contains further information regarding the firm's compliance with federal, state, and local recruitment and hiring laws.
KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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