Marketing Manager, Human Capital Advisory

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Marketing Manager, Human Capital Advisory to join our Clients and Markets organization.

Responsibilities:

• Partner closely with business leaders to develop and execute innovative marketing campaigns that align with our growth ambitions for our Human Capital Advisory Services
• Set the strategic direction for marketing campaigns, partnering with business sponsors and internal teams to define priorities, timelines, and budgets; lead the development of buyer personas, journey maps, and differentiated messaging to support campaign themes
• Oversee the end-to-end content creation process, from creative briefs to final asset production, ensuring alignment with the buyer's journey; manage the campaign budget, including forecasting, allocation for content and activation, and invoice processing
• Direct the execution and optimization of integrated marketing campaigns, including digital media, social media, events, newsletters, webcasts, podcasts and other content; project manage multiple marketing programs, ensuring they are delivered on time, within budget, and to a high standard of quality
• Define key performance indicators (KPIs) and metrics to measure the effectiveness and business impact of marketing campaigns; report on key findings to marketing and business leadership; analyze campaign performance data to derive insights and optimize strategies in partnership with internal agency and external vendors
• Serve as a strategic advisor to business leaders on all aspects of marketing; foster strong relationships and collaborate effectively with cross-functional teams, including communications, marketing operations, alliance teams, analyst relations, and industry; provide direction to on- and off-shore support teams for activation and event execution.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

• Minimum ten years of recent experience in integrated marketing, preferably within a professional services firm or a large enterprise technology/software company
• Master's degree from an accredited college or university is highly preferred; minimum of a Bachelor's degree in marketing, business, or a related field from an accredited college or university is required
• Proven ability to think strategically, develop innovative marketing plans, and translate business objectives into impactful marketing programs
• Strong program leadership and project management capabilities, with experience managing complex campaigns and budgets; proven ability to build and maintain strong relationships with senior executives, effectively managing to influence decision-making and align marketing initiatives with organizational goals
• Deep understanding of campaign planning, digital marketing, content strategy, and marketing analytics. Experience with marketing automation tools like Optimizely, and CRM platforms (for example, Salesforce) is preferred
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)